USAY.
POSTER & INFOGRAPHICS
INFO 2673 - Systems & Structures
Mount Royal University
Feb - Apr 2023
For this project, I partnered with The Urban Society For Aboriginal Youth (USAY) in order to create an Infographics poster to help promote their Della’s Story project to potential investors. Della’s story is a virtual escape room that showcases Della’s real life experience during The Sixties Scoop and the aftermath of reconnecting with her culture. My design choices needed to be carefully laid out in order to make it more welcoming, informative, and avoid creating negative connotations about Aboriginal communities.
DESIGN SKILLS
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Design Principles
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Research
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Data Analytics
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Graphics & Data Visualization
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Block & Final Printing
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Spec Sheet
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Follow Necessary Brand Guidelines
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Adobe Illustrator
FINAL PRODUCT
IMG 1: The above image showcases the digital copy of the final print.
IMG 2: This image showcases the final poster in its printed form (24" x 18").
GENERALIZED PROCESS
1. Research company, Della's Story and historical context for The Sixties Scoop.
2. Ethnographic Interviews.
3. Participate in a game walkthrough.
4. Sketches.
5. Take peer-feedback into consideration when drafting digital renditions & block printing.
6. Arrange and Print Final Copy.
7. Sign Release Form.
8. Package the digital copy, all assets, and a rational with specs.
PROTOTYPES
IMG 3: The above images include variations of my poster from ideation all the way to final copy.
CHANGES I WOULD MAKE NOW
1. Alter the background colour slightly for appeal & ultimate readability once printed.
2. Change the "Della's Story Escape Room Reviews" so that there isn't a 1 Star review as it is not legible.
